Wine Tourism and Cellar Door Grants 

The objective of the Wine Tourism and Cellar Door Grant is to support wine or cider producers who add value by encouraging visitors to wine regions, and thereby encourage wine tourism. 

To be eligible for Round 7 of the Wine Tourism and Cellar Door Grant, applicants must:

• be a wine or cider producer
• be a legal entity registered for GST with an active ABN
• have made at least $1,207,000 (GST exclusive) in sales of rebatable* wine in 2024–25
• accrue rebatable domestic cellar door sales in excess of any such sales used to meet the $1,207,000 (GST exclusive) threshold in the relevant financial year
• have paid the WET on all eligible sales used as part of the application
• have owned or leased a physical cellar door in Australia during 2024–25 and/or their related entity/ies have owned or leased a physical cellar door in Australia in the relevant financial year, and
• have a liquor licence valid in the 2024–25 financial year.

Wine producers who have met the eligibility criteria in the preceding financial year may apply for a grant payment of 29 per cent of the notional wholesale selling price of their eligible rebatable domestic cellar door sales (up to $100,000 (GST exclusive)). Total funding under the grant program is capped at $10 million each financial year.

If the total value of all eligible applications exceeds the $10 million program cap in, the value of individual grants will be reduced proportionally and be applied at a consistent rate for all approved applications.

Applications close 5.00pm ACDT on 31 October 2025